The iconic company launched its debut NFT collection in September 2022 users had to buy their physical merch to claim a digital asset. If a luxury fashion brand loves phygital NFTs, it’s definitely Prada. Which Fashion Brands Already Have an NFT? Prada has been launching phygital drops featuring their limited-edition Timecapsule collections.

With so many metaverse perks, it’s no wonder why tens of iconic fashion brands IRL have already established their Web3 presence. This NFT collection was auctioned off for a whopping $5.7 million, proving that physical NFTs have great potential. Dolce & Gabbana’s Collezione Genesi (more on that below) is a top example of NFTs linked to physical items. Many luxury fashion brands launched digital NFT duplicates of their latest physical apparel for a good reason. It’s an accessible way for visitors to know the brand, its value, and its history most users could never access this experience in real life. Besides exposure, digital stores often increase brand NFT sales. For example, Gucci’s Gucci Vault store in The Sandbox showcases the company’s rarest vintage Gucci apparel. Here are two other essential reasons why so many luxury brands joined the NFT market: Metaverse StoresĪs you’ll soon discover in this article, many luxury NFT brands opened their own virtual store in the metaverse. Luxury brands improve their reputation and popularity, boost their sales, and Now, events such as Decentraland’s Metaverse Fashion Week host impressive runways with seasonal collections. Luxury fashion brands saw this opportunity after the 2021 NFT boom and instantly hopped in. Millions of users want to show off their personalities, hobbies, or even financial gains – and what better way than wearing them in the metaverse? But, just like real-life fashion, the Web3 world needed somebody to set the trend too. In 2023, metaverse fashion is just as big of a deal as the real-life one. What are NFT Fashion Brands?įirst, let’s take a look at how luxury brands use NFTs. Before we get into that, though, let’s answer a key question: The fashion NFT niche has been expanding faster than ever, with top brands launching their collections in recent years.

This created the perfect occasion for luxury fashion brands to step in – and that’s exactly what we’ll explore in this post.įrom Louis Vuitton and Burberry to Web3-only brands such as RTFKT and The Fabricant, here’s an insight into the top luxury fashion companies on the NFT scene. Much like physical apparel, virtual clothes and accessories help you make a statement or show your status.

People are now willing to spend big bucks on NFT apparel they can wear in the metaverse (known as “wearables”). So, what does this mean? It means digital avatars matter more than ever. Metaverses like Decentraland boast over 8,000 unique visitors daily, most ready to play, collect, and have fun.

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